With good fucking reason.


In a climate where the printed word is rapidly dying in favour of websites and blogs, you'd think that the magazines would be trying there hardest to bring you somehing fresh, something new, something errrr cool? Apparently not. Apparently they would rather re-use bike checks from previous issues *cough*Harry Main*cough* THEN add 25 new ones! 26 bike checks in one magazine? HOLY SHIT. Way to sell magazines. If this is the best content they can come up with, is it a supprise that no one is buying it and people would rather read something on there computer screen? So bike checks aside there is another more glaring problem. Who's your role model? Martin Luther King? Jeremy Kyle? Harry Main? Jesus? Axl Rose? The Iron Sheik (sorry Dye)?! A grown man riding a childs bike? Umm what? Yup, apparently your role model is likely one of the 22 faces on the cover? I only know who 3 of these people are and as much as I enjoy watching them ride bikes and shaking my head in disbelief at there amazing aerial gymanstics, they are certainly not my role-models or any body else I know. These 22 people on the cover are probably awesome people, but role model is a serious leap from bike rider and I'm not even going into the lack of a Jamie Bestwick picture! Too old maybe? Plus you're shit out of luck if your role model is not from the UK! Too foreign maybe? God forbid your role model happens to be of a different race, I wouldnt even bother looking! The magazine industry is crumbling and people aren't buying. Maybe these industry types should look at there own content instead of moaning about the internet destroying there business? I'm aware people are gonna be pissed off that I have chosen to highlight Ride UK but the rest of the magazines out there are no better, its just that this issue really highlights whats wrong with the 'industry' right now. Old un-original content and a lack of fresh ideas.
Bring the hate.